The creative process

Feed the inner beast

Lou Dorfsman, design chief for CBS Radio and later the CBS Television Network for over 40 years, once said, “In reality, creativity is the ability to reach inside yourself and drag forth from your very soul an idea.” However, nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires. I content the DNA of talent is stored within the great museums of the world. Museums are custodians of epiphanies and these epiphanies enter the central nervous system and the deep recesses of the mind.

— George Lois

G. Lois, Damn good advice (for people with talent!): how to unleash your creative potential by America’s master communicator, London: Phaidon Press, 2012, p.65.

By Greg

Australian composer and pianist