After writing his opera Porgy and Bess, producers in Hollywood started to think that Gerswhin was turning “highbrow”. George and Ira Gerswhin’s agent told Ira :”They think George is too highbrow. Can’t he write a few words and explain to them?” George wired: “Rumours about highbrow music ridiculous. Am out to write hits.”
– George Gerswhin
Cited in: Greenberg, Rodney (2008) George Gerswhin. New York: Phaidon Press, p.216.